SACRAMENTO -- The US economy can be described in the same way that the now discontinued Campbell's Alphabet Soup can be. When the US economy can be described by the Cookie Monster on Sesame Street, you know things are going well. We're talking about the post-COVID K-shaped recovery. The decimation of the middle-middle class and the deeper striation of the lower-middle and upper-middle classes. Or in other words, those who have Prime and those who very soon will not.

K stands for Kill the Bourgeoisie.

K is the direction that the US middle class is going, and it is also why many people are going to miss the NBA finals in the coming seasons.

Big Daddy Bezos doesn't want you to watch TV.

My grandfather is 90 years old. His remote is taped to just show the volume and the power button. This man is missing the NBA finals this year. Now I know what you're thinking, "The NBA finals are not a protected right." And you are correct, noone deserves to watch the basketball. Here is the thing: in the near future it isn't just my dear grandpa who won't be able to watch. Noone will.

The NBA is a dying league, and basketball is a dying professional sport. I'm not blaming Adam Silver directly, but yes I am. The current state and impending fall of the NBA oddly coincides with the dusk of Pax Americana. The investments in the WNBA? Talks of European franchises? Russel Westbrook joining the Kings? Things are smelling more and more desperate.

This leads me back to the Primification of the NBA. This is a last ditch effort for a fast cash grab by the League. Capture their core audience for an entire season, and much like a crypto scheme, pull the rug once the end is near and force you to cough up some extra money for a virtual ticket.

So remember when the 2026-27 season starts and you're excited to see where your team ends up, remember: don't. Watch football instead.